When I log into Scribe’s social media accounts every day, one of the first things I do is check out what different publishers are up to. I have been doing this for a few years now, and it is amazing how things have changed and how things continue to change. Five years ago, some of the biggest publishing houses in the world would go days or even weeks without updating their Facebook pages. A few did not even have Twitter accounts.
Today, when I looked at the Twitter account of a major publisher—an