The Well-Formed Document

Articles by publishing professionals

David Alan Rech

XML: The Emperor’s Clothing

By David Alan Rech of Scribe Inc.

XML stands out in the industry as this amazingly complex, technical mark-up language that is going to revolutionize publishing. Within publishing, it has become equated with a magical panacea to cure all that ails the industry.

The publishers who don't understand it, or understand it and don't see the benefits, feel coerced into pouring valuable resources into XML, hoping for a pot of gold at the end of the rainbow. Ideally, it would make the workflow efficient, enable easy conversion, and function

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David Alan Rech

Multipurpose Editing for Multipurpose Publishing

By David Alan Rech of Scribe Inc.

Printed books remain the primary form of publishing, but content can be edited with an eye to deliver it via multiple electronic platforms (e.g., Web, e-book, PDA), to take multiple forms (e.g., print and electronic books, journals, Web content, newsletters), for multiple purposes (e.g., retail products, publicity and marketing pieces, testing materials).

The process of multipurpose editing is fairly simple.

Organize for clarity: Content must be organized in a way that is consistent with its use

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David Alan Rech

How to Stay Successful During the Recession

By David Alan Rech of Scribe Inc.

Publishers thrive when they persist and keep their business growing in tough times—and when has publishing not been a competitive business? Historically, companies that invest or develop within hard economic times are better positioned when the economy improves.

Here are some tips that come from our own education in publishing's school of hard knocks:

Work efficiently. Make the most of your production and editorial staff (training, procedures, use of computers). In difficult economic situations

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David Alan Rech

Scribe: The Source For E-book Development

By David Alan Rech of Scribe Inc.

The advent of Amazon Kindle, Amazon's wireless reading device, has rekindled publisher interest in e-book development. While sales for e-books have been marginal thus far, developing e-books can dramatically impact your company on multiple fronts.

Most importantly, e-books present an opportunity to update your publishing process, which affects your entire operation.

Workflow—Many publishers overlook the fact that the same processes that enable publishers to create traditional print books in an

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