On October 16, 2011, another headline appeared about authors bypassing traditional publishers.* It seems that publishers are becoming redundant. Obsolescence is always a threat.
Somehow, with the apparent change in the publishing world, we have lost confidence in what we do. We have abdicated our roles to those outside our organization: technology developers, literary agents, and even booksellers. Instead of understanding technology and the role we can play in crafting better books, we have dug